Logo for www.Chinesefilms.cn
Last month, the Film Bureau of China launched www.chinesefilms.cn, its first English-language website dedicated to promoting domestically produced films to a world audience. The portal offers news, celebrity photos and even informational pages on the major studios in mainland China. From initial appearances, the site has a ways to go: a number of links are broken, and among the top search terms “Confucious” is spelled incorrectly. The look and feel of the site somewhat resembles the pages of the news satire site The Onion when it was supposedly taken over by a Chinese conglomerate. But laugh at your own risk; this website is a shot across the bow of the status quo of global film distribution, the Chinese film industry’s way of saying to Hollywood “It’s on!”
