Posts Tagged ‘xiao yang’

New Hit Web Movie Marks Chinese Cinema’s Online Explosion

Tuesday, April 12th, 2011

By Isabella Tianzi Cai

Wang Xiaoshuai (WANG Taili) and Xiao Dabao (XIAO Yang) in The Bright Eleven:Old Boys

One of the hottest web films in China right now is the 43-minute feature Old Boys, directed by 31-year-old TV commercial director XIAO Yang. It is part of an omnibus film, The Bright Eleven, sponsored by Shanghai General Motor’s Chevrolet Cruze and jointly presented by China Film Group and Youku, the largest video hosting service in China. In theory, online video platforms in China such as Youku allow millions of amateur videos, student films and other works to be seen. Since The Bright Eleven is made by a team of professional filmmakers and has its own marketing team, it has great advantages over the independently produced content found on Youku, especially in terms of reaching an audience.

As the statistics on Youku reveal, Old Boys has been watched over 31 million times since October 28, 2010. A news report dated December 17, 2010 by China Youthology also claims, “Among the films [that consist The Bright Eleven], ‘Old Boys was the most popular, with far more viewers than Zhang Yimou’s latest movie released around the same time.”